Your home is yours.
So is your information.
Early-access privacy notice · 18 October 2026
Who is responsible
ANYTHING is operated by Administrative Burden Ltd, trading as Modest Ambitions. Administrative Burden Ltd is responsible for the personal information collected by this early-access website. The company is registered in England and Wales, company number 17363389, with its registered office at 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.
For privacy questions or requests to access, correct or delete your information, contact hello@modestambitions.studio.
What this website collects
Joining the list saves your email address, buying or selling interest, optional country or region, consent record and campaign attribution. Optional research answers help us understand product categories and demand. This website does not scan your home or collect inventory footage.
Optional account sign-in
Where available, you can use Google or OpenAI to fill in your email address. Direct Google sign-in requests only your email and account identity. OpenAI sign-in is handled by this site’s hosting platform. Signing in does not join the list: you must still choose your interests and give consent. We save the sign-in method with a consented signup and use a matching authenticated email as confirmed. Google and OpenAI login use encrypted, HttpOnly session cookies that expire after seven days. We do not store Google access or refresh tokens. Signing in to this website does not connect your email inbox or home inventory.
Why we keep it
We use signup details to manage early access, confirm your email, understand launch demand and send updates you asked for. Unverified signups are recorded separately from confirmed email addresses. A pending confirmation is not counted as a verified signup.
Optional analytics
With your permission, we record an anonymous random visitor ID, page visits, time-qualified visits, CTA clicks, video progress and successful form submissions. Email addresses, locations and free-text research answers are never sent to behavioural analytics. Analytics use first-party browser storage. Declining analytics does not affect joining the list. You can change your choice in the footer.
Where it is stored
The main website is hosted on Hetzner, with signup and first-party analytics records stored in a private SQLite database on that server. OpenAI sign-in uses a separate Sites service hosted on Cloudflare, which briefly stores a one-use sign-in code. Confirmation emails are sent through Apple’s iCloud mail service, which receives your email address and confirmation message to deliver that email. These services may process data outside your country. Access to CSV exports and reporting requires a server-side administrator secret. We do not sell personal signup data.
Retention and your choices
You can unsubscribe and delete your signup details at any time. This removes your email, preferences, research answers and pending confirmation messages. Anonymous analytics are separate and do not contain your email. Confirmation links expire after seven days. We intend to review the need for retained signup and research records before launch and every twelve months.
The product we’re building
ANYTHING is in development. This website collects early-access interest; buying and selling are not available yet. Inventory recognition, matching, payment and carrier integrations shown are examples of planned features. The intended product would let you review recognised objects and control what can receive offers or be shared. We intend to minimise retained footage and explore local processing where feasible; entirely on-device processing has not been implemented.
Before marketplace launch
This notice covers the early-access website. We will publish the relevant privacy information before introducing marketplace features or collecting home footage. Do not send home footage through this page.